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Based in Old Bar on the mid north coast, Dan and Elley Yarroll, in conjunction with Paul Van Gaal have developed a fishing braid which is sold all over Australia under the name SAS Braid. The braid is produced using materials sourced from various parts of the world and is also manufactured overseas, making it a complex business with unique challenges.
Elley Yarroll, Owner
“When we first developed our product there was a lot of interest in it, and we didn’t know how to translate it into sales. Liz Jarvis from CSI Business Solutions, was recommended to us and we engaged her services to help us. We felt quite disorganised with little direction and she really helped us consider what we wanted to get out of our business, both in the short and long-term.
“The assistance we receive from CSI Business Solutions is an ongoing thing. We have a face to face meeting every month, and in the middle of the month we have a phone meeting. In between we exchange constant emails.
“The services we receive include business direction and help with our business plan, facilitating cashflows, MYOB and general accounting– all the things we didn’t have a lot of knowledge about, Liz has either been there to help or connect us to someone who can help.
“Liz has a great ability to break things down when we are feeling overwhelmed, and help us see the process – what the next step is. She also identifies where we are at risk in our business, which is really important. Every business has risk but sometimes we don’t want to know about it – she may feel like she’s playing devil’s advocate but she points it out to us and helps us address it.
“Liz also assists us in making use of support networks that will benefit our business and us as individuals. She reminds us that family life is important and can identify things that will help us in our business, in order to free up time and money to benefit our personal lives.
“To be honest, I really feel our business would have failed if we had not met Liz. Quite often in business the tendency is to put your head in the sand – Liz will pull you out of it. She has an amazing ability to make things clearer and not look so daunting, and she instils a lot of confidence in your own ability.”